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   How Does the Bank Benefit?
  From the bank's perspective, Bancassurance offers great opportunity to improve their profitability by enhancing fee-based income. This income is purely risk free for the bank since the bank simply plays the role of an intermediary for sourcing business to the insurance company.  Apart from this, the bank has several other benefits such as:
  Productivity of the employees increases.
  By providing customers with both the services under one roof, they can improve overall customer satisfaction resulting in higher customer retention levels.
  Increase in return on assets by building fee income through the sale of insurance products.
  Can leverage on face-to-face contacts and awareness about the financial conditions of customers to sell insurance products.
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