When you have a problem, one that is especially difficult an baffling, perhaps terribly discouraging, there is a basic principle to apply and keep on applying. It is simply this – never quit.

To give up is to invite complete defeat. And not only in connection with the matter at hand, giving up contributes to an ultimate defeat of the personality. It tends to develop a defeat psychology.

Come at the problem a different way if the methods you are using are not working. And if the new approach fails to go well, then come at it still another way until you do find the key to the situation. For there is a key, there always is, and continual, thoughtful, undeviating search and attack will produce it.

How can you develop this non-quitting, undefeatable attitude? Well, for one thing, never talk defeat, for if you do you can actually talk yourself into acceptance of defeat.

Change your thinking to meet problems in a positive, constructive way. And remember the persistence principle: It’s always too soon to quit. Indeed, your chances of really getting where you want o go in life often hinge on your reaction to some shattering setback Will you give up or will you keep on trying? It’s as simple as that. And what you decide, decides your future.